![]() Use the format to whet the appetite about what’s coming in a longer-form video.īTS footage can be hugely entertaining and makes excellent Shorts content. Every time you post a Short, it’s an opportunity for your content to get a view, and that view could turn into a channel subscriber or someone who engages with your main channel content. Use YouTube Shorts to promote and grow your regular channel. Let’s take a look at five ways you can use as a bounce-off point for your very own ideas: Whether it’s offering some quick tips, a mini-sized how-to, or something entertaining, there is no end of topics you can cover. The ways you can provide value to your audience and beyond via Shorts come in many forms. They should be easily digestible content for your audience. Understand the Format: YouTube Shorts aren’t meant for shortened versions of longer videos. Use Replays: Shorts are played on a loop, so carefully consider how your content will come across if it’s continually repeated. Instead, give value to your audience through your Shorts and align the content with a goal, e.g., increase engagement by 5% or acquire 250 more subscribers. You won’t have that luxury, so make sure the first few seconds of your video are exciting and grab the audience’s attention.Īlways Add Value: Don’t just create for the sake of creating. Keep it Very Snappy: If you’re used to publishing regular long-form videos on YouTube, you’re probably used to hooking people in a 20-60 sec long intro. But there are some tricks you can take advantage of to give you a kickstart: ![]() Of course, like regular videos, you’ll need to offer value to the viewer in whatever form your Shorts take. Like TikTok, it can be very easy to quickly get in front of a large audience, which is ideal for reaching viewers with shorter attention spans.Įven more exciting is that your content can be served to non-subscribers, opening up a new potential audience! YouTube has also made sure the subscriber box is always visible when you post a Short, making it easy to subscribe if people like what they see. The most exciting benefit of Shorts is potential exposure. How to Use YouTube Shorts as a Growth Strategy Viewers can access the Shorts shelf on the YouTube homepage, your channel page, notifications, or the app.Shorts videos have to be vertically oriented or square, last between 15 to 59 seconds, and include the hashtag #Shorts in the title or description.Using YouTube’s built-in creation tools, you can capture, edit, add music from major labels (including Sony, Universal, and Warner), add animated text, control the speed of your footage, and edit together multiple 15-second video clips to create your Shorts.Viewers of your Shorts can share, comment, like, dislike, or subscribe to your channel while viewing the video.Shorts do not disappear and remain on YouTube, unlike more ephemeral content such as YouTube Stories, Instagram Stories, and Snapchat.Any subscribers generated with Shorts count towards the 1000 needed to be eligible for the YPP.Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program (YPP).YouTube counts views for shorts like regular videos.However, if your Short uses music from YouTube’s Audio Library, it will be limited to 15-seconds only.Shorts can be a 60-second continuous video or several 15-second videos combined.YouTube Shorts are vertical or square videos that are 60 seconds or less in length.YouTube Shorts: The Basics Creators Need to Knowīefore we dive into using Shorts as a channel growth strategy, let’s confirm some basics of the feature. This post will cover the basics of how a solid Shorts strategy can quickly help drive channel growth. This means YouTube creators get a golden opportunity to scale their channel growth and boost their engagement rate.Ī quick look at the #Shorts landing page on YouTube will give you an idea of the kind of views this content is generating. ![]() It is pretty easy to quickly get in front of a large audience with the right video. The Shorts feature enables creators to upload on a whim, using just a smartphone.īut the real benefit of Shorts content is exposure. This quick, snackable content has been a massive win for YouTube and the creators it supports.Ĭreating videos can be very time-consuming. Did you know that 12 million YouTube channels have collectively published over 213 million Shorts and that views have now surpassed 5 trillion? YouTube has been making Shorts a priority - and the strategy is paying off.
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